Good questions.
Clear answers.
A better next step.
Choosing a marketing partner is a business decision. Here’s what to know about our services, AI search, pricing, and what it looks like to work with us.
Talk Through Your QuestionsServices & fit
Find the right starting point.What does Butler Marketing Group do?
We provide website design and management, local SEO, Google Business Profile optimization, AI search optimization, and paid Google and Meta advertising for home service businesses. The work included depends on your agreed scope.
Do I need all of those services?
No. Your goals, budget, current online presence, and capacity help determine the right starting point.
Which businesses do you work with?
Our focus is home service businesses, including HVAC, plumbing, roofing, electrical, and related trades. We assess fit during the consultation.
Do you work outside Dallas–Fort Worth?
Yes. We can discuss projects with home service businesses elsewhere in the United States.
Do you create organic social media posts?
No. Our social media services focus on paid Facebook and Instagram advertising.
Search, AI & results
Know what the work can influence.What is AI search optimization?
It is work that helps AI-powered search tools interpret your business information and content. This can include clear service information, consistent details, useful answers, appropriate structured data, and credible references.
What do AEO and GEO mean?
AEO means answer engine optimization: presenting useful information in clear answers. GEO means generative engine optimization: helping systems that generate responses understand your business and its relevance.
Can you guarantee that ChatGPT or Google will recommend us?
No. We do not control those systems and cannot guarantee recommendations or rankings. We focus on factors your business can influence.
How quickly will I see results?
The timeline depends on the service, starting point, competition, and implementation. Paid campaigns can generate data sooner; organic search work generally requires sustained effort. We discuss expectations for your scope.
How will we know whether marketing is working?
We agree on relevant measures and use the tracking available in your setup. That may include inquiries, appointments, conversions, costs, and search visibility. Reliable revenue measurement also depends on accurate follow-up and business records.
Consultation & pricing
Understand the first step and the costs.What is included in the free consultation?
We discuss your business, how homeowners find you, potential gaps, and priorities for improvement. It is not an automated scan of every AI platform.
What information do I need to book?
Start with your contact details. Next, provide your business name, website if you have one, primary industry, and service area, then select an available time.
How much do your services cost?
Fees depend on the scope. We provide a proposal outlining the services, fees, and any agreed additional costs before you commit.
Is advertising spend included?
Advertising spend is separate from management fees unless your proposal expressly states otherwise. Review your proposal for the specific allocation.
Do I have to sign up after the consultation?
No. The free consultation does not obligate you to purchase services.
Working together
Get ready for the practical details.Who owns Butler Marketing Group?
Tiger and Erika Butler own Butler Marketing Group. They bring experience running their own businesses and managing their own advertising.
What access will you need?
The access depends on your scope. We identify the website, profile, advertising, and tracking permissions needed during onboarding.
Do I need a new website?
Not necessarily. We review whether your current website can support your goals before recommending a rebuild.
How do cancellations or contract terms work?
Your written agreement controls the term, cancellation process, and responsibilities. We review those details before you sign.
We’re happy to talk about your business and what you’re considering.
You don’t need every answer
before you reach out.
Bring your questions to a free visibility audit consultation. We’ll discuss your business, where homeowners find you, and which next steps may make sense.
Get Your Free Visibility AuditFree consultation. No obligation to purchase services.