MEET TIGER & ERIKA BUTLER

Business owners.
Here to help
yours grow.

Tiger and Erika Butler are the owners of Butler Marketing Group. They bring firsthand experience running businesses, managing their own advertising, and making decisions where the numbers matter.

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Tiger and Erika Butler, owners of Butler Marketing Group
Tiger & Erika ButlerBusiness owners. Hands-on marketers. Your marketing partners.
10 years building their own businessesFirsthand experience operating and marketing them
Hundreds of businesses reviewedTiger’s perspective as a business broker
Experience behind the adviceHands-on advertising in their own businesses
HOW THEIR STORY BEGAN

Different beginnings.
A shared drive
to build.

Erika started in healthcare. Tiger was a firefighter. Over the past 10 years, they have built and operated their own businesses—and handled the marketing that helped people discover them.

That work gave them firsthand experience with the challenges business owners face. They have made decisions about advertising, weighed opportunities against their costs, and kept the day-to-day business moving.

That experience is the foundation they bring to Butler Marketing Group: an owner’s understanding of limited time, advertising decisions, customer expectations, and the need to connect marketing activity to useful business outcomes.

THE PEOPLE BEHIND THE PLAN

Two perspectives.
A practical approach.

They bring different experience to the same question: what would help a business move forward?

Tiger Butler

CO-OWNER · Butler Marketing Group

Tiger began his career as a firefighter. Building and operating his own businesses brought a different kind of responsibility: choosing where to invest, handling marketing, and understanding whether the numbers supported the plan.

Reviewing hundreds of businesses over the years gave him a broader view of how companies operate, where the numbers need attention, and what owners should understand before making growth decisions.

That business perspective helps keep marketing conversations grounded in the services an owner wants to grow, the opportunities in the market, and the economics behind them.

Business analysisOwner perspectiveAdvertising experience

Erika Butler

CO-OWNER · Butler Marketing Group

Erika started in healthcare before spending the past decade building and operating her own businesses. Along the way, she took an active role in the advertising and customer communication those businesses depended on.

That hands-on experience shapes the way she approaches marketing: understand the customer, explain the offer clearly, and make the next step feel straightforward.

Her experience running a business and managing its advertising brings a practical understanding of the customer journey—from the first impression to the next conversation.

Hands-on business ownerPractical marketing experienceCustomer communication
EXPERIENCE THAT CONNECTS

Their story didn’t
start with an agency.

It started with serving people, then building businesses. Each chapter added a different way to understand the owners they work with today.

Before 2016

Service came first

Healthcare for Erika. Firefighting for Tiger. Two backgrounds centered on working with people.

2016

Building their own businesses

They began a decade of building and operating their own businesses, with direct responsibility for attracting customers and handling marketing.

2020

A wider business lens

Tiger expanded his work into business brokerage, adding experience reviewing how other businesses operate and what their numbers reveal.

Today

Experience worth sharing

They bring their experience as owners and hands-on advertisers to Butler Marketing Group, helping home service companies connect their websites, search visibility, and marketing.

WHY THE BUSINESS SIDE MATTERS

More attention should
lead somewhere useful.

Before recommending a marketing channel, Tiger and Erika aim to understand the work a business wants more of, its service area, and its capacity.

A full calendar of the wrong jobs can create a different problem. Each business’s goals help shape the website, search content, and advertising they recommend.

Recommendations are tailored to each business. Results depend on the market, execution, and follow-through.

THE BUSINESS COMES FIRSTBMG
01
The workWhich services does the business want to grow?
02
The marketWhere do its customers need help?
03
The economicsWhat makes an opportunity worthwhile?
04
The next stepHow does an inquiry become a booked job?
A marketing plan connected to business goals.
THEIR APPROACH TO WORKING WITH OWNERS

Clear conversations.
Thoughtful decisions.

Make it understandable.

Business owners should understand each recommendation, why it matters, and what the work is intended to accomplish. Tiger and Erika keep the conversation in plain English.

Keep the business in view.

They connect marketing decisions to the company’s services, service area, priorities, and capacity, with attention to the business behind the dashboard.

Be honest about search.

They help strengthen the factors a business can influence. Their recommendations acknowledge that search platforms control rankings and AI recommendations.

A CONVERSATION ABOUT WHAT COMES NEXT

Meet the owners.
Explore the possibilities.

A free visibility audit consultation is an opportunity to discuss a company’s current visibility, the work its owner wants more of, and the opportunities worth exploring.

Get Your Free Visibility AuditFree consultation. No obligation to purchase services.